Rise in Malibu
November 2023
Malibu, California
Ron Finnerman
Full Continuum
Rise in Malibu came to Luxe Marketing Group with a clear mandate: strengthen a premium brand, increase qualified inquiries, and stabilize admissions in a hyper-competitive coastal market. Malibu’s behavioral health landscape is saturated with high-end programs vying for the same audience—families seeking discreet, evidence-based care and concierge-level service. To win here, we needed more than traffic; we needed trust, precision, and a seamless path from first touch to verified benefits.
Since working with Luxe Marketing Group, year over year, Rise in Malibu has seen the following results:
With strong organic placements, Rise in Malibu was in need of more intent-specific, local targeting alongside a nationwide PPC campaign that aligned with their ideal audience and that’s where Luxe Marketing Group came in.
Through a website rebrand, effective organic growth, and restructured PPC campaigns, Rise in Malibu has seen consisnte growth.
Rise had world-class clinical care and a distinctive luxury experience, but their digital presence wasn’t telling that story with the clarity and authority it deserved. Organic visibility skewed toward branded searches, paid media efficiency had plateaued, and landing experiences weren’t fully aligned to mobile behavior or insurance readiness. Referral volume was solid but seasonal. Our job was to build a durable, admissions-focused growth engine without compromising brand standards or client privacy.
Working with Rise in Malibu meant competing for attention—and trust—in one of the most saturated luxury treatment markets in the world. Although the on-site experience was exceptional, several digital and operational hurdles were suppressing qualified demand and driving up acquisition costs.
These realities shaped our roadmap: elevate the brand story online, tighten geo/intent targeting, rebuild mobile-first landing experiences, deepen local SEO in Malibu and feeder markets, add clinician-informed content with stronger trust signals, install closed-loop attribution to VOBs/admits, and align paid media dayparting with admissions coverage.
Refined messaging and visual language to reflect a discreet, premium setting; rebuilt conversion paths on a responsive WordPress site with one-tap calls, chat, and HIPAA-conscious “Verify Insurance.”
Intent-first architecture for detox → residential pathways, co-occurring treatment, and insurance queries; unique location hubs; optimized Google Business Profile to earn Map Pack visibility in Malibu, LA, and feeder markets.
High-intent keyword clusters (service + geo/insurance), tight geo-fencing, dayparting aligned to live admissions coverage, and message-matched landing pages to improve cost per admit.
Clinician-informed service pages, “what to expect,” family guides, and privacy/concierge resources that differentiate a luxury program while staying stigma-free and compliant.
Structured FAQs and entity building so Rise surfaces accurately in AI-driven answers.
Call tracking, UTM/CRM attribution to tie spend to qualified calls, VOBs, and admits; admissions coaching to lift response speed and show rates.
In Malibu, brand, experience, and outcomes must be evident before the first phone call. By aligning the digital story with the on-site experience—and connecting marketing to admissions operations—we positioned Rise in Malibu as the trusted, luxury option for clients seeking discreet, top-tier care. The following sections detail the strategy, execution, and business impacts achieved.
Rise in Malibu saw measurable, admissions-focused growth after implementing Luxe Marketing Group’s full-funnel program—while spending more efficiently.
Competing in Malibu means competing on perception, precision, and trust. Rise in Malibu already delivered an exceptional on-site experience—discreet luxury, evidence-based treatment, concierge-level service—but its digital presence wasn’t fully expressing that promise or converting high-intent moments into admissions. Organic visibility leaned heavily on branded searches, paid media was battling sky-high CPCs and aggressive competitors, and the mobile experience made it too hard for families to take the next step. In a market where decisions are made on a phone in minutes, those frictions were expensive.
By tightening geo targets, dayparting to live coverage, and routing traffic to fast, message-matched landing pages, we increased first-time contacts by 4% YoY while lowering overall ad spend. Fewer wasted clicks, more high-intent conversations.
Intent-first architecture, clinician-informed content, and local SEO across Malibu and feeder metros expanded discoverability, delivering a 32% increase in total keywords ranking. Service + city and service + insurance terms moved onto the first page, driving more qualified non-brand traffic.
Conversion-focused UX, clearer eligibility messaging, and call-coaching micro-improvements turned inquiries into verifications and admits, producing a 109% increase in admissions YoY. Gains came from both paid and organic channels, amplified by improved show rates and faster VOB initiation.
With precise targeting and premium, trust-building creative, paid media achieved an average CPA of $8,500—a strong benchmark for an out-of-network luxury rehab in an ultra-competitive market.
With a stronger brand story, tighter targeting, and admissions-ready UX in place, the next phase focuses on scaling what works—carefully—while opening new, premium discovery surfaces. Quarterly planning anchored to capacity and seasonality (Q4/Q1 spikes), with monthly test cycles across paid, organic, CRO, and admissions. We’ll scale the feeder markets, formats, and messages that drive the lowest cost per admit while preserving Rise in Malibu’s core promise: discreet, world-class treatment delivered with true concierge care.
4.9 (9 Reviews)
4.9
"I've been working with Steph, Alexandra and the team at Luxe for over 4 years now and I can't tell you how influential digital marketing has been for Liberty House Recovery Center's stability and growth. From the superior communication to their creative abilities, Luxe Marketing Group is a must for any treatment center looking to really take their digital marketing to new heights! We can't thank Luxe enough for helping us help countless others on their journey of recovery thanks to their effective digital marketing."
Dr. Susan Abed Liberty House Recovery