Seven Arrows Recovery
November 2023
Elfrida, Arizona
Laura Fedele
Residential
Seven Arrows Recovery engaged Luxe Marketing Group to stabilize and scale admissions for its residential inpatient substance use program. The market was crowded, the brand was mid-refresh, and paid media efficiency had stalled. Luxe implemented an integrated strategy across SEO, PPC, content, and conversion experience—measured against one goal: more right-fit admissions at a defensible cost.
Since working with Luxe Marketing Group, year over year Seven Arrows Recovery has seen the results.
Seven Arrows Recovery saw consistent increases in both organic traffic and organic conversions for the past 18 months and counting.
Since working with Luxe Marketing, Seven Arrows has seen stability and continued growth through digital channels which have lead to a more consistent census.
Seven Arrows needed reliable growth without sacrificing ethics or clinical fit. Organic visibility was thin beyond branded queries, landing pages were slow on mobile, and spend was leaking into low-intent searches. The admissions team also needed cleaner paths from click to conversation—and better attribution to see what was truly working.
With a lower overall marketing budget, Seven Arrows Recovery looked to Luxe Marketing to help leverage the unique program offerings they provide.
Built an intent map aligned to revenue drivers: detox, residential, PHP/IOP, co-occurring care, insurance acceptance, and geo-modified queries.
Launched location and service hubs with compassionate, stigma-free copy; added MedicalOrganization, LocalBusiness, FAQ, and Breadcrumb schema.
Improved Core Web Vitals, internal linking, and crawl paths; consolidated thin/duplicate pages to strengthen topical authority.
Optimized Google Business Profile (categories, services, UTM tracking, photo cadence) to win Map Pack visibility.
Created original, clinician-informed service pages, “what to expect” guides, and insurance explainers that answered real admissions questions.
Established a trauma-informed style guide; added transparent authorship and review notes to strengthen E-E-A-T signals.
Implemented Generative Engine Optimization (GEO) patterns—structured FAQs and entity reinforcement—to surface in AI-driven answers.
Implemented call tracking, UTM rigor, and CRM alignment to attribute qualified inquiries, VOBs, and admissions by channel and campaign.
Staged CRO sprints: CTA placement, headline clarity, form friction reduction, and mobile tap targets to improve conversion rates.
Monthly insight reviews tied optimization priorities to business KPIs (not vanity metrics).
A full-funnel approach increased admissions 200% year over year. Efficiency gains in paid media and higher organic readiness combined to deliver more right-fit conversations with the admissions team.
Seven Arrows needed reliable growth without sacrificing ethics or clinical fit. Organic visibility was thin beyond branded queries, landing pages were slow on mobile, and spend was leaking into low-intent searches. The admissions team also needed cleaner paths from click to conversation—and better attribution to see what was truly working.
Every core page and campaign targeted a discrete decision moment (e.g., residential rehab near me, detox that takes [insurance]), then guided users to a direct, compassionate action.
Performance fixes and simplified layouts reduced friction for families searching on phones, improving both Quality Score and conversion rate.
Unique copy spoke plainly about programs, timelines, family involvement, and insurance—building credibility without overreach.
Channel-level attribution to qualified calls, VOBs, and admissions informed weekly optimizations and monthly roadmap decisions.
With admissions stabilized and cost per admit under control, the roadmap expands into adjacent geographies, insurance-specific content, referral-friendly resources, and ongoing GEO optimization to stay visible in evolving generative search experiences.
4.9 (9 Reviews)
4.9
"I've been working with Steph, Alexandra and the team at Luxe for over 4 years now and I can't tell you how influential digital marketing has been for Liberty House Recovery Center's stability and growth. From the superior communication to their creative abilities, Luxe Marketing Group is a must for any treatment center looking to really take their digital marketing to new heights! We can't thank Luxe enough for helping us help countless others on their journey of recovery thanks to their effective digital marketing."
Dr. Susan Abed Liberty House Recovery