Alexandra (Alex) is originally from Boston, MA, and has lived in South Florida for 11 years. Alex started her career working for a small agency in development and over the next 8 years built her way up to running and marketing some of the largest sites in the behavioral health industry, including Rehabs.com. After building up her skill sets, she and co-founder Steph decided to open Luxe Marketing Group to offer services to centers, big and small, to ensure fair treatment and exposure to centers of all levels. Alexandra enjoys going to the gym, hanging out with her dog, and traveling with her husband. Alongside Luxe Marketing Group, Alexandra is also the president and founder of Lifelines for Little Hearts (501c3), a non-profit organization dedicated to helping children who have lost guardians or parents to addiction and domestic violence receive therapeutic services that they may not have access to.
Alexandra came down to Florida after a personal struggle with substance abuse in 2014, getting sober at 20 years old. This has allowed Alex to spend the last 10+ years learning the industry inside and out and gaining a unique understanding of the landscape. Alex not only has a personal experience in this industry but has been affected by it over the years, including the loss of her best friend in 2024, Alyssa. Alex has an unwavering dedication to the Mental and Behavioral Health industry, as it has impacted her life in many ways.
In Alex’s free time, you can find her either at the gym lifting, doing pilates, cooking, playing with her dog, or rewatching Grey’s Anatomy for the 90th time.
Alex began her career in Web Development and, while honing those skills, developed interests in SEO, UX/UI, tracking and attribution, and Technical SEO. She has now kept her main focus on Organic and Local strategies along with improving workflows to ensure the best results.
