Liberty House Recovery Center
November 2023
Fenton, Michigan
Laura Fedele
Residential
Liberty House Recovery Center partnered with Luxe Marketing Group to strengthen organic visibility, improve paid media efficiency, and convert more high-intent searches into admissions for its residential inpatient substance use program in Fenton, Michigan. We deployed a full-funnel plan—SEO, PPC, content, local search, and conversion experience—measured against business outcomes.
Since working with Luxe Marketing Group, Liberty House Recovery has seen year-over-year following results.
Liberty House Recovery Center has worked strategically with the team at Luxe Marketing Group for the past 2+ years in helping Liberty House see continuous growth through effective digital marketing.
Through strong first page, top placement rankings and intent-specific PPC targeting, Liberty House has continuously seen consistent results thanks to Luxe.
When Liberty House Recovery Center engaged Luxe, non-brand visibility was thin and local presence underdeveloped—rankings clustered around branded terms, Google Business Profile and citations were inconsistent, and Map Pack impressions lagged competitors. Content lacked “what to expect,” insurance/admissions explainers, and co-occurring education, and needed a more trauma-informed voice. Incomplete tracking and CRM discipline obscured which channels produced qualified inquiries, VOBs, and admits, while intake scripting and after-hours protocols led to missed connections.
These issues shaped our roadmap to rebuild intent-first architecture, tighten local/technical SEO, refactor PPC around high-intent clusters, improve conversion paths, and install closed-loop reporting.
Built an intent map around revenue drivers: detox → residential, co-occurring care, insurance acceptance, and geo-modified queries (Fenton, Genesee County, broader SE Michigan).
Launched service & location hubs with compassionate, stigma-free copy; implemented MedicalOrganization, LocalBusiness, FAQ, Breadcrumb schema.
Consolidated thin pages, improved internal linking, and elevated Core Web Vitals for faster mobile performance.
Reworked Google Business Profile: categories, services, UTM tagging, posting cadence, and photo hygiene.
Standardized NAP data and citations; added locally relevant content to improve proximity and relevance signals.
Rebuilt campaigns around transactional clusters (service + city, service + insurance), tight geo-fencing, and strong negatives.
Dayparted spend to align with live call coverage.
Directed traffic to fast, mobile-first landing pages with clear eligibility messaging, click-to-call, chat, and HIPAA-conscious forms.
Produced original, clinician-informed pages: admissions/insurance explainers, “what to expect,” and co-occurring education to reduce friction.
Ran CRO sprints (CTA hierarchy, form simplification, headline clarity) to lift contact rates.
Implemented call tracking, UTM rigor, and CRM alignment for closed-loop attribution from first click to VOB/admission.
Monthly insight reviews tied optimization to admissions metrics—not vanity KPIs.
Thanks to reworked branding and web design, intent-specific SEO, and local map pack growth, Liberty House Recovery Center saw the following in a year-over-year period:
Seven Arrows needed reliable growth without sacrificing ethics or clinical fit. Organic visibility was thin beyond branded queries, landing pages were slow on mobile, and spend was leaking into low-intent searches. The admissions team also needed cleaner paths from click to conversation—and better attribution to see what was truly working.
We rebuilt Liberty House’s site around how people actually search to admit: service + city, service + insurance, and co-occurring needs. Each priority page answered “Can you help me here, now, with my situation and insurance?” and was supported by MedicalOrganization/LocalBusiness/FAQ schema and smart internal linking. In parallel, we overhauled Google Business Profile (categories, services, photos, UTM tracking) and cleaned citations—unlocking Map Pack visibility that fed higher-intent traffic.
Most prospects arrived on mobile, in urgent circumstances. We fixed Core Web Vitals, simplified layouts, and brought CTAs forward: click-to-call, chat, and HIPAA-conscious “Verify Insurance” forms. Clear eligibility messaging and “what to expect” content reduced hesitation, turning visits into conversations—and conversations into VOBs.
We replaced generic copy with original, trauma-informed pages that spoke plainly about detox→residential pathways, co-occurring care, insurance, and family involvement. Transparent authorship and SME review (where appropriate) strengthened E-E-A-T, which supported the 97% year-over-year lift in first-page positions and a 21% rise in organic traffic.
We restructured campaigns into tight, transactional clusters (service + geo, service + insurance), added robust negatives, and fenced budgets to the true service radius. Dayparting aligned ads with live call coverage, and every click landed on fast, message-matched pages. The result was a defensible $1,350 average CPA for residential inpatient.
Call tracking, UTM standards, and CRM alignment tied channels to qualified calls, VOBs, and admits. With that visibility, we ran focused CRO sprints (headline clarity, form friction, CTA placement) and call-coaching micro-improvements that lifted contact and conversion rates—contributing to a 26% increase in total conversions year over year.
The real shift wasn’t a single tactic; it was orchestration. Technical fixes made content discoverable. Content made ads and maps more credible. Landing experiences made outreach easy. And admissions readiness turned outreach into VOBs and admits. With Luxe managing the full loop, Liberty House moved from fragmented efforts to a cohesive growth engine that was ethical, measurable, and built to scale.
With foundational growth in place, the roadmap includes payer-specific content, referral-friendly resources, expanded GEO (Generative Engine Optimization) for AI-driven answers, and additional CRO testing to continue lowering cost per admission.
If you’re aiming for stronger first-page visibility, more qualified inquiries, and a defensible CPA, Luxe Marketing Group can tailor a plan to your market and payer mix.
Contact Luxe Marketing Group to request a case review and get a custom growth strategy for your facility.
4.9 (9 Reviews)
4.9
"I've been working with Steph, Alexandra and the team at Luxe for over 4 years now and I can't tell you how influential digital marketing has been for Liberty House Recovery Center's stability and growth. From the superior communication to their creative abilities, Luxe Marketing Group is a must for any treatment center looking to really take their digital marketing to new heights! We can't thank Luxe enough for helping us help countless others on their journey of recovery thanks to their effective digital marketing."
Dr. Susan Abed Liberty House Recovery