Great marketing only matters if it becomes admissions. At Luxe Marketing Group, our consulting practice aligns your people, processes, and platforms so every qualified inquiry has a clear, compliant path to care. We specialize in the operational moments that move families from first contact to verified benefits—then to admission and successful billing.
From admissions training to billing workflows and vetted credentialing partners, we build a connected system end-to-end. We coach trauma-informed phone etiquette, rapid-response SLAs, insurance pre-qualification, and objection handling; synchronize call coverage with media dayparting; and implement scripts and SOPs that raise conversion without sacrificing ethics. Behind the scenes, we deploy clean tracking and CRM integrations—click-to-call, HIPAA-conscious forms, chat, scheduling, and pipeline stages—so no lead slips through, every source is attributed, and leaders can see cost-per-VOB and cost-per-admit in real time.
On the revenue side, we coordinate billing readiness and connect you with credentialing partners to accelerate payer enrollment, reduce denials, and keep program details current across networks. The result is a tight loop between marketing, intake, and revenue cycle: faster verifications, higher show rates, lower cost per admit, and a census you can reliably grow—ethically and sustainably.
Tracking | Reporting | Integrations
SEO | PPC | Content | Social Media
Call tracking, reporting and VOB tracking, we cover everything.
Providing you the tools & systems your facility needs to operate.
We work closely with your admissions team for best results.
We work with a number of vetted credentialing partners across the US.
Find out where your facility stands online. Get a free digital marketing audit.
At Luxe Marketing Group, our consulting practice closes the gap between marketing and admissions so every qualified inquiry has a clear, compliant path to care. Here’s how each service works—and what it delivers.
We train your team to convert high-intent inquiries with compassion and clarity.
Trauma-informed phone etiquette, rapid-response SLAs, and escalation rules
Insurance pre-qualification, benefits language, and expectation setting
Scripting for common barriers (cost, timing, transportation, readiness)
QA call audits, scorecards, and ongoing micro-coaching to lift conversion
Decisions you can trust, in one view.
Clean analytics, call tracking, and source attribution from first click to VOB/admit
Dashboards for cost per lead, cost per VOB, cost per admit, and channel ROI
Page/campaign-level insights with monthly action plans—not just numbers
No lead slips through the cracks.
HIPAA-conscious forms, click-to-call, chat, and online scheduling tied to your CRM
Lead routing, pipeline stages, task automations, and SLA alerts
UTM standards and closed-loop attribution across marketing and admissions
Faster paths from inquiry to verification.
SOPs for triage, eligibility, pre-auths, and clinical handoffs
Missed-call recapture, voicemail/text templates, and after-hours protocols
Conversion-focused landing flows aligned to your phone tree and staffing
Turn verified benefits into clean claims and predictable cash.
Partner selection/coordination with vetted behavioral-health billing firms
Pre-auth workflows, documentation checklists, and coding best practices
Denial analysis, resubmission playbooks, and payer-mix modeling
Be in-network—and findable.
Coordination with credentialing partners for CAQH, NPI, and payer applications
Re-credentialing calendars, directory accuracy, and facility/clinician updates
Payer profile management to reduce eligibility friction at admission
Protect your reputation while you grow.
HIPAA-conscious lead flows and consent language for web, chat, and SMS
Platform advertising policies (e.g., addiction-treatment requirements)
Social/media moderation SOPs and high-risk comment/DM escalation
Your digital front door, tuned for admissions.
“What to expect,” insurance, and location pages that pre-answer objections
Conversion-rate optimization (CTAs, forms, speed, mobile UX)
ADA/accessibility checks and schema for trust and visibility
Outcome: tighter operations, faster verifications, higher show rates, and a lower cost per admit—delivered ethically and sustainably. Want a tailored plan for your markets, programs, and payer mix? Contact Luxe Marketing Group to start your consulting engagement.
Strengthen your local footprint.
LinkedIn outreach for clinicians/employers, community partnership kits
Presentation decks, one-sheets, and intake pathways for referral partners
Tracking referrals in CRM to see which channels truly drive admits
Keep momentum—and accountability.
Monthly business reviews (KPIs, insights, next sprint)
Team enablement, SOP documentation, and lightweight change management
Quarterly roadmap tied to census targets and payer strategy
From CRM implementation to call tracking software and email marketing platforms, Luxe Marketing Group has extensive experience in setting up, managing, and troubleshooting the tools your facility needs in order to get the best results possible from your marketing efforts.
Running a behavioral health program means juggling clinical excellence, compliance, payer relations, and constant market change. Without a seasoned partner, even strong teams leave growth—and patient access—on the table. Luxe Marketing Group aligns your people, processes, and platforms so every qualified inquiry has a clear, compliant path to care.
Launching a treatment program is more than opening doors. You need:
Go-to-market clarity: Service mix, target markets, payer strategy, and a realistic admissions model.
Regulatory & operational guardrails: HIPAA-conscious lead flows, consent language, platform policy compliance, and safety protocols for web/chat/SMS.
Credentialing & billing readiness: Faster payer enrollment, accurate directory listings, clean documentation, and pre-auth workflows that prevent early denials.
Foundational tech: Tracking that ties spend to VOBs, a right-sized CRM, intake routing, and SOPs that ensure no lead slips through.
Luxe accelerates your ramp with playbooks, partners (billing/credentialing), and systems that work from day one—so you can focus on care while we operationalize admissions.
Growth stalls for fixable reasons. We identify and resolve them:
Admissions friction: Slow response times, unclear eligibility messaging, or forms that aren’t mobile/HIPAA-conscious.
Attribution gaps: Incomplete tracking that hides which channels drive qualified calls, VOBs, and admits.
Channel inefficiency: PPC targeting that wastes spend, SEO content that doesn’t map to intent, or GBP setups that miss local demand.
Process drift: Inconsistent scripting, weak handoffs, and dayparting misaligned to call coverage.
Luxe delivers a prioritized roadmap—CRO sprints, call coaching, PPC/SEO resets, CRM automations, and reporting that leaders can trust—to lower cost per admit and stabilize census.
From traffic to treatment: We redesign the journey from search/social to verified benefits with conversion-ready pages, clear CTAs, and rapid response SOPs.
From data to decisions: Clean analytics, call tracking, and UTM/CRM attribution report cost per lead, cost per VOB, and cost per admit—by market and service line.
From siloed to synchronized: Web, SEO, PPC, content, GBP, admissions, billing, and credentialing partners working from one plan.
Behavioral-health specialization: We understand levels of care, payer dynamics, seasonality, and compliance nuances.
Boutique execution: Senior strategists on your account, fast iteration, and solutions tailored to your programs and markets.
Outcome accountability: Monthly business reviews tied to admissions-aligned KPIs—not vanity metrics.
Whether you’re building from scratch or breaking through a plateau, a quality consultant turns good intent into reliable admissions and sustainable growth. Luxe Marketing Group is ready to help you get there—ethically, measurably, and fast.
Begin with a feasibility and market analysis (demand, competitors, payer landscape), then define your service mix and level(s) of care (detox, residential, PHP, IOP, OP). Build a business plan and pro forma, secure a suitable facility, and draft clinical/operational policies and SOPs. A behavioral-health consultant accelerates this by mapping state licensing requirements, outlining staffing models and ratios, recommending EMR/CRM tools, and creating a go-to-market plan (brand, website, SEO/PPC, referral channels) so you launch with an admissions pipeline—not just a building.
Requirements vary by state and level of care, but you’ll typically need: (a) state facility licensure; (b) local zoning/occupancy approvals; (c) accreditation (often The Joint Commission or CARF) to access many payer networks; (d) policies for HIPAA, safety, medication management, and incident reporting; and (e) in some cases, platform verifications for advertising (e.g., addiction-treatment advertising rules or third-party verification to run Google Ads). Consultants coordinate timelines, assemble documentation, and align clinical policies with what regulators and payers expect.
Decide early whether you’ll be in-network, out-of-network, or a blend—based on your market, margins, and census goals. Then credential the organization and eligible clinicians with target payers, keep CAQH and directories current, and set pre-auth/verification workflows before you accept admissions. Pair this with a vetted billing partner, clear benefits-verification (VOB) scripts, and denial-prevention checklists. A consultant can sequence payer applications, build VOB/authorization SOPs, and install reporting on cost per VOB, days to authorization, and denial rates.
Have these ready before turning on ads or launching SEO:
Admissions readiness: trained call team, rapid-response SLAs, eligibility messaging, after-hours protocols, and HIPAA-conscious forms/chat.
Tech stack: tracking, call recording, UTM/CRM attribution, EMR/CRM workflows, and secure e-signature for consents.
Clinical capacity: confirmed staffing schedule, medical coverage, on-call, and bed/slot management.
Risk & compliance: privacy policies, consent language, safety escalation, and content review to avoid prohibited claims.
Consultants pressure-test this “digital front door,” align dayparted media with live call coverage, and run a pre-launch audit so marketing dollars translate into qualified admissions—ethically and efficiently.
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Whether you’re launching your first rehab or optimizing an existing network, the right partner turns strategy into admissions. Luxe Marketing Group aligns marketing, admissions, credentialing, and revenue operations so every qualified inquiry has a clear, compliant path to care—and your census grows sustainably.
If you want a consultant who understands levels of care, payer dynamics, and the realities of intake, we’re ready to help. Contact Luxe Marketing Group today to schedule a consultation, request an operational audit, or get a custom roadmap for your markets and goals. Let’s connect more people to treatment—ethically, measurably, and fast.
We believe in marketing with a mission.
"I've been working with Steph, Alexandra and the team at Luxe for over 4 years now and I can't tell you how influential digital marketing has been for Liberty House Recovery Center's stability and growth. From the superior communication to their creative abilities, Luxe Marketing Group is a must for any treatment center looking to really take their digital marketing to new heights! We can't thank Luxe enough for helping us help countless others on their journey of recovery thanks to their effective digital marketing."
Dr. Susan Abed Liberty House Recovery