We understand that the work you do is life-changing—helping individuals and families overcome addiction, mental health struggles, and dual diagnoses. Our mission is to ensure that the people searching for your services can find you quickly, trust your brand, and take the first step toward recovery.
Unlike general marketing agencies, we specialize in the behavioral healthcare field. This means we understand the competitive landscape, the regulations surrounding healthcare advertising, and the sensitivity required to communicate your message. Our services are designed not only to grow your census but to do so with integrity, strategy, and long-term sustainability.
SEO | PPC | Content | Social Media
Tracking | Reporting | Integrations
Find out where your facility stands online. Get a free digital marketing audit.
In today’s world, individuals and families searching for addiction treatment or mental health services almost always begin their journey online. They type urgent questions into Google, scroll through social media, or click on the first credible treatment option they see. For behavioral healthcare providers, this means having a strong digital presence is no longer optional—it’s essential.
Effective digital marketing ensures that when someone is in crisis and searching for help, your facility is visible, trustworthy, and ready to provide the support they need. Without a thoughtful online strategy, even the best programs risk being overlooked in favor of competitors who appear more prominently in search results or have stronger branding.
This is where Luxe Marketing Group comes in. As a boutique digital marketing agency specializing in behavioral healthcare, we understand the unique challenges providers face—balancing compliance, sensitivity, and ethical responsibility with the need to grow census and admissions.
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From CRM implementation to call tracking software and email marketing platforms, Luxe Marketing Group has extensive experience in setting up, managing, and troubleshooting the tools your facility needs in order to get the best results possible from your marketing efforts.
At Luxe Marketing Group, we specialize in one thing—helping behavioral healthcare providers grow through strategic, ethical, and results-driven digital marketing. We know that addiction treatment centers, mental health facilities, and wellness organizations face unique challenges when it comes to reaching the individuals and families who need their services most. That’s why we’ve built a boutique agency dedicated to creating marketing solutions tailored specifically for this industry.
Ranking highly in Google searches is critical for behavioral healthcare providers. Families searching for “drug rehab near me” or “mental health treatment in [city]” are often in urgent need. Luxe Marketing Group ensures that your facility shows up at the right time, in the right searches.
Our SEO services include:
Keyword Research: Targeting the exact search terms your potential clients use.
On-Page Optimization: Crafting compelling page titles, meta descriptions, headers, and content.
Technical SEO: Fixing site speed, mobile performance, broken links, and crawl errors.
Content Strategy: Building authoritative blogs, service pages, and FAQs.
Backlink Building: Securing high-DA backlinks and local citations to improve authority.
SEO is not a one-time effort; it’s a continuous strategy. Luxe provides ongoing reporting and adjustments so your facility steadily climbs the rankings and stays ahead of competitors.
While SEO builds long-term visibility, PPC provides immediate traffic and admissions opportunities. Our team at Luxe specializes in Google Ads and Bing Ads campaigns specifically tailored for behavioral healthcare providers.
Targeted Campaigns: Ads that appear for high-intent searches such as “rehab center in Michigan” or “dual diagnosis treatment in Malibu.”
Budget Efficiency: We maximize every dollar by eliminating wasted spend on irrelevant clicks.
Compelling Ad Copy: Our team writes ad copy that resonates with families and encourages them to take action.
Landing Pages: We design conversion-optimized landing pages to capture leads effectively.
Compliance: All campaigns adhere to healthcare advertising policies, ensuring ads are approved and compliant.
Our PPC strategies are focused not just on clicks—but on quality admissions and measurable ROI.
In behavioral healthcare, trust is everything. Content marketing allows you to position your facility as an authority while providing value to individuals and families who are actively searching for help.
Our content services include:
Webpage Content: Service line pages, “conditions we treat” sections, and facility overviews written to convert.
Blogs & Articles: Educational, SEO-optimized blogs on addiction, recovery, and mental health topics.
Video Scripts & Infographics: Engaging visual content for websites and social media.
Social Media Content: Compelling posts that build awareness and community.
Email Marketing: Nurturing leads with informative and compassionate messaging.
Every piece of content is written with a dual purpose: to educate and to encourage action.
Social media plays an important role in connecting with communities and breaking down stigma around behavioral health. Luxe Marketing Group offers full social media management tailored to your goals.
Platform Strategy: Facebook, Instagram, LinkedIn, TikTok—wherever your audience is, we reach them.
Content Creation: Original posts, graphics, and videos designed to engage.
Community Engagement: Responding to comments and messages in a supportive, professional way.
Paid Social Campaigns: Targeted ads that expand your reach and generate leads.
Analytics & Reporting: Tracking engagement and conversions to refine strategy.
Social media is not just about likes—it’s about visibility, trust, and patient acquisition.
Behavioral healthcare is often location-driven. Families search for treatment centers nearby, making local SEO essential. Luxe ensures your facility dominates local search results.
Google Business Profile Optimization: Setting up and managing your profile for maximum visibility.
NAP Consistency: Making sure your name, address, and phone number are uniform across directories.
Local Citations: Listing your facility on trusted local and national directories.
Review Strategy: Helping you generate and manage positive patient reviews.
A strong local presence ensures you show up when people search for help in your community.
As search evolves, more people are turning to AI-powered tools and generative search engines like Google’s SGE (Search Generative Experience) and ChatGPT to find answers, treatment options, and trusted providers. This shift means that traditional SEO alone is no longer enough—behavioral healthcare providers need to optimize not just for search engines, but also for AI-driven results.
That’s where Luxe Marketing Group’s GEO (Generative Engine Optimization) services come in.
We help treatment centers and mental health providers stay ahead of the curve by ensuring their content is discoverable, authoritative, and AI-friendly, so it surfaces in generative answers when people search for care.
Our GEO strategy includes:
AI-Optimized Content: Structuring content to align with the way generative engines source, summarize, and display information.
Schema & Structured Data: Implementing advanced markup that helps AI tools recognize your facility’s services, locations, and specialties.
Entity Building: Strengthening your digital footprint across the web so generative engines identify your brand as a trusted authority.
FAQ & Conversational Content: Crafting content in Q&A and natural language formats that AI models prioritize in their responses.
Continuous Monitoring: Tracking emerging generative results and adjusting strategies to ensure your facility remains visible.
Generative search is changing how people discover treatment options. Luxe Marketing Group ensures your facility doesn’t get left behind. By optimizing for GEO, we position your center as a trusted, AI-recommended provider—giving you a competitive advantage in a rapidly shifting digital landscape.
With a team that understands both the sensitivity of healthcare and the competitiveness of the digital landscape, Luxe Marketing Group is your partner in building visibility, credibility, and sustainable growth.
We offer a full suite of services including SEO, PPC advertising, website design, branding, content marketing, social media management, local SEO, GEO (Generative Engine Optimization), and admissions consulting. Our goal is to build visibility, credibility, and measurable growth for your facility.
We focus on outcomes that matter—qualified leads and admissions. Through detailed reporting, call tracking, and conversion analysis, we show you exactly how your marketing investment translates into growth. Success isn’t just clicks and impressions—it’s more clients getting the care they need at your facility.
As a boutique agency, we give our clients personalized attention and tailor every strategy to their specific needs. Unlike generalist agencies, we focus exclusively on behavioral healthcare providers. This means we understand your audience, your challenges, and your compliance requirements. We become an extension of your team, invested in your mission of healing lives.
Choosing the right digital marketing partner can make all the difference in growing your behavioral healthcare facility. At Luxe Marketing Group, we combine deep industry knowledge with a boutique, hands-on approach to help providers expand their reach, strengthen their brand, and connect with more clients in need of care.
We specialize exclusively in behavioral healthcare marketing. This means we understand the unique challenges of advertising addiction treatment, mental health, and dual-diagnosis services—ensuring your campaigns are both compliant and effective.
Unlike large, one-size-fits-all agencies, Luxe offers tailored strategies designed around your specific goals and programs. We work closely with your team to create custom campaigns that reflect your mission and vision.
Our focus is on generating quality leads that turn into admissions—not just clicks or vanity metrics. With advanced reporting, call tracking, and ROI analysis, you’ll see exactly how our work contributes to census growth.
Trust is at the core of healthcare. We prioritize ethical strategies that communicate with compassion, ensuring your brand builds credibility while reaching the right audience.
We’re not just a vendor—we’re an extension of your team. Our goal is to build a long-term partnership, providing ongoing support and adapting strategies as your facility grows and the digital landscape evolves.
4.9 (9 Reviews)
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The people who need your services are searching online right now—make sure they find you. At Luxe Marketing Group, we help behavioral healthcare facilities like yours stand out in a competitive market, build trust with families, and grow census with ethical, results-driven digital marketing.
Whether you’re looking to increase admissions, strengthen your brand, or create a more powerful online presence, our team is ready to help. We bring the expertise, strategy, and boutique-level attention your facility deserves.
We believe in marketing with a mission.
"I've been working with Steph, Alexandra and the team at Luxe for over 4 years now and I can't tell you how influential digital marketing has been for Liberty House Recovery Center's stability and growth. From the superior communication to their creative abilities, Luxe Marketing Group is a must for any treatment center looking to really take their digital marketing to new heights! We can't thank Luxe enough for helping us help countless others on their journey of recovery thanks to their effective digital marketing."
Dr. Susan Abed Liberty House Recovery