Pay Per Click Advertising

ppc for behavioral healthcare

When someone searches right now for addiction treatment or mental health support, paid search is the fastest way to put your facility in front of them. At Luxe Marketing Group, we run compliant, admissions-focused PPC programs built specifically for behavioral healthcare.

We capture high-intent demand on Google Ads and Microsoft Advertising (Bing), extend reach on Meta and YouTube where appropriate, and align every click with a clear, compassionate path to care.

Our approach balances ethics and performance. We pair precise keyword and location targeting with negative-keyword controls, schedule ads to match call coverage, and route traffic to conversion-optimized landing pages with HIPAA-conscious forms, click-to-call, and chat. Call tracking and CRM attribution show exactly which campaigns drive qualified inquiries, VOBs, and admissions, while ongoing testing—offers, headlines, extensions, and page layouts—continually lowers cost per admission.

Because we’re a boutique agency focused on behavioral health, your campaigns get senior-level attention and tight integration with your website, SEO, and admissions workflow. The result is immediate, measurable growth that respects the sensitivity of your work and the urgency of the moment families are in.

Ready to turn intent into admissions? Luxe Marketing Group can launch (or rescue) a PPC program tailored to your markets, payer mix, and goals.

Digital Marketing

Branding & Design

Tracking | Reporting | Integrations

Results Driven, Intent-Specific Marketing

Digital Marketing Built for Behavioral Healthcare

Free Audit

Why PPC Matters for rehabs

How PPC Works in Behavioral Healthcare

In moments of crisis, people search for help right now. Pay-per-click (PPC) advertising puts your facility at the top of those results the same day—capturing urgent, high-intent queries like “drug rehab near me,” “IOP in [city],” or “treatment that takes [insurance].” Unlike slower channels, PPC lets you control who sees your message, where they see it, and when your team is available to answer. With precise geo-targeting, dayparting aligned to call coverage, and strict negative-keyword controls, PPC becomes a reliable admissions lever you can scale or pause instantly. It also protects your brand terms from competitors and fills pipeline gaps while SEO momentum builds.

Luxe Marketing Client Results

Phone Calls (inbound) 650
Form Submissions 90
Chats 170
VOBs 40
Cost Per VOB 1000
Admissions 12
Average CPA 4500

*Average Monthly Totals

Our Approach to Google Ads

How Luxe Does PPC

As a boutique agency dedicated to behavioral healthcare, Luxe Marketing Group builds compliant, conversion-focused PPC strategies that turn searches into conversations with your admissions team.

Next we will implement the finishing touches and optimizations that take your website from nowhere to everywhere.

Tracking & Reporting

Measuring PPC Success in Real Time

The result is immediate, ethical growth you can see in your phones and your census. If you’re ready to meet high-intent demand with precision and compassion, Luxe Marketing Group can design, launch, or rescue a PPC program tailored to your markets, payer mix, and goals.

 

25+ Years of Experience

Worked With 150+ Facilities

100% satisfaction

550K keywords ranking

300+ Websites Built

1000+ Written Pages

10K+ Conversions

Featured Software

Work With the Best-in-Class Marketing Tools

From CRM implementation to call tracking software and email marketing platforms, Luxe Marketing Group has extensive experience in setting up, managing, and troubleshooting the tools your facility needs in order to get the best results possible from your marketing efforts.

Saving You Time & Money

Why You Need Luxe Marketing for PPC

Choosing a PPC partner in behavioral healthcare isn’t just about clicks—it’s about connecting real people to care, ethically and efficiently. Luxe Marketing Group builds, manages, and scales PPC programs tailored to your markets, payer mix, and admissions workflow.

Bottom line: Luxe turns urgent search intent into qualified conversations with your admissions team—ethically, measurably, and at a cost you can scale. Ready to see PPC drive reliable census growth? Contact Luxe Marketing Group to get a custom plan for your markets.

Frequently Asked Questions

Common Questions About PPC & Google Ads

Yes—when campaigns are built around high-intent queries and routed to conversion-ready pages. We structure ad groups by level of care (detox, residential, PHP, IOP, OP), payer/insurance, location, and population, then send clicks to compassionate, fast, mobile-first landing pages with click-to-call, chat, and HIPAA-conscious forms. The goal isn’t just clicks; it’s qualified inquiries that become VOBs and admissions.

Behavioral health advertising has additional safeguards. In many regions and categories (e.g., addiction treatment), Google may require third-party verification (such as LegitScript) and adherence to strict content policies. We assess eligibility, guide you through any required verification, craft stigma-free, compliant messaging, and maintain high approval rates while protecting your brand.

We combine tight geo-fencing with robust negative-keyword lists, dayparting aligned to live call coverage, device and location bid controls, and ad extensions that pre-qualify users. Branded campaigns defend your facility’s name from competitors, while continuous testing of keywords, copy, and landing pages steadily lowers cost per admission.

Success is measured by admissions-aligned outcomes: qualified calls, form submissions, VOBs, and admissions attributed to paid media. We implement call tracking, UTM/CRM attribution, and page-level conversion analysis so every dollar is accountable. Budgets vary by market competitiveness and census goals; we typically start with a structured pilot that matches your service area and payer mix, then scale where cost per VOB and cost per admission are most efficient.

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Client Testimonials

What Our Clients Say...

4.9 (9 Reviews)

4.9

"I've been working with Steph, Alexandra and the team at Luxe for over 4 years now and I can't tell you how influential digital marketing has been for Liberty House Recovery Center's stability and growth. From the superior communication to their creative abilities, Luxe Marketing Group is a must for any treatment center looking to really take their digital marketing to new heights! We can't thank Luxe enough for helping us help countless others on their journey of recovery thanks to their effective digital marketing."

Dr. Susan Abed Liberty House Recovery

"True Life Care Mental Health needed visibility beyond brand searches. Luxe mapped our IOP/OP services to intent-driven keywords, refreshed our Google Business Profile, and built pages that actually convert. Calls are up, forms are clean and HIPAA-conscious, and our team finally has a site and strategy we’re proud to send families to."

Tyler K. True Life Care Mental Health

"We were juggling a rebrand and paid media that wasn’t working. Luxe delivered a cohesive identity, rebuilt landing pages, and restructured Google Ads with tighter geo-targets and day-parting. Lead quality improved immediately and our admissions team isn’t wasting time on mismatched inquiries. They’re strategic, responsive, and honest. The team at Luxe Marketing truly is the in-house marketing team for Seven Arrows Recovery in my eyes!"

Laura Fedele Seven Arrows Recovery

"Rolling out a multi-state strategy is hard—Luxe made it manageable. They built scalable location hubs, unified tracking, and a content plan that supports each market. Our cost per VOB dropped, rankings rose in priority cities, and leadership finally has clarity on what’s driving admissions and refer outs, a valuable asset for our facilities. Exactly the partner we needed for digital marketing and more."

Josh Falatovich Revolution Recovery

"Luxe felt like an in-house team from day one. They rebuilt our WordPress sites, tightened local SEO, and launched PPC that actually respects our admissions workflow. Across Cliffside Recovery, Stone River Behavioral, and Garden Springs Wellness we saw steadier qualified calls, stronger map rankings, and a real drop in cost per admit. Clear reporting, compassionate messaging, and results that show up on the phones and in-person through admissions. Not only that, we have been able to grow at rapid speed thanks to Luxe's effective marketing strategies."

Anthony Hill Prism Wellness Network

Expert Google Ads + PPC Services

Get Real Results from PPC in Behavioral Healthcare

When families search for help, every click should move them closer to your admissions team. Luxe Marketing Group builds compliant, intent-driven PPC and Google Ads programs for behavioral healthcare—pairing precise targeting with fast, mobile-first landing pages, HIPAA-conscious forms, and clear calls-to-action. With call tracking, UTM/CRM attribution, and continuous testing, we focus on what matters: more qualified inquiries, more VOBs, and a lower cost per admission.

If you’re ready for paid media that actually fills your pipeline—ethically and efficiently—let’s talk. Contact Luxe Marketing Group today to schedule a consultation, request a campaign audit, or get a custom plan for your markets and payer mix.

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