Luxe turns social channels into a trustworthy public face and a measurable growth engine—ethical, compliant, and tailored to your markets and programs. Ready to level up your social presence? Contact Luxe Marketing Group to get started.
Families and individuals don’t just search—they scroll. The conversations shaping where people turn for help now happen on Facebook, Instagram, LinkedIn, YouTube, and TikTok. At Luxe Marketing Group, we build social programs tailored to behavioral healthcare that educate with compassion, reduce stigma, and guide audiences toward safe next steps with your admissions team.
As a boutique agency focused exclusively on this industry, we balance creativity with compliance. Your content is crafted in a trauma-informed voice, aligned to platform policies, and supported by HIPAA-conscious workflows. We develop clear content pillars—program spotlights, “what to expect,” conditions education, family resources, staff expertise, community partnerships, and (where appropriate) de-identified success stories—then pair them with strategic paid campaigns that geo-target your service area and reach high-intent audiences.
Every post, video, and ad serves a purpose: build credibility, deepen community trust, and generate measurable outcomes. With editorial calendars, on-brand creative, compassionate moderation, and transparent analytics tied to site sessions, inquiries, and VOBs, Luxe turns social media into a consistent growth channel for your facility—without compromising ethics or care.
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Social media can do two mission-critical jobs for behavioral healthcare providers: build brand trust at scale and create qualified conversations with admissions. At Luxe Marketing Group, we design social programs that honor clinical sensitivity, follow platform rules, and turn thoughtful content into measurable pipeline.
We position your facility as a credible, compassionate voice in the community with a trauma-informed editorial plan:
Content pillars: program spotlights, “what to expect,” conditions education, family resources, staff expertise, community partnerships, and de-identified recovery themes (never PHI).
Clinician-backed credibility: short expert tips, Q&As, and myth-busting posts improve perceived authority without drifting into medical advice.
Video first: vertical reels/shorts showcasing staff, campus walkthroughs, and step-by-step admissions guidance to humanize your brand.
Reputation & community: timely comment moderation, inclusive language, and partnerships with local organizations to expand reach authentically.
Awareness is only half the job; we engineer clear paths from post to conversation:
Paid social that targets intent: geo-targeting around your service area, interest and lookalike audiences, and LinkedIn outreach for referral partners.
Offer-aligned creative: “Same-day assessment,” “Verify insurance,” and “What to expect” messages that pre-qualify and reduce friction.
Conversion destinations: fast, mobile landing pages with click-to-call, chat, and HIPAA-conscious forms; native lead forms when appropriate.
Retargeting & nurture: follow up with visitors who viewed key pages (levels of care, insurance) using educational sequences that encourage next steps.
Behavioral health has unique guardrails—we bake them in from day one:
Stigma-free copy, no clinical claims, no PHI; de-identification and consent workflows.
Platform policy alignment (e.g., restrictions on targeting and claims); clear approvals and audit trails.
Escalation playbooks for high-risk comments and DMs (redirect to appropriate resources, emergency disclaimers).
We handle the moving pieces so your team stays focused on care:
Monthly calendars with copy, creative, and posting cadence per platform.
Brand kits (fonts, colors, templates) to keep everything on-brand and recognizable.
Collaboration loops for clinical review where needed and quick approvals before publish.
We report beyond vanity metrics to outcomes that matter:
Awareness KPIs: reach, video views, profile visits, branded search lift.
Performance KPIs: landing-page CTR, cost per lead, qualified call rate, organic/paid VOBs attributed to social, and downstream admissions where available.
Clear insights each month—what creative, offers, and audiences lowered cost per VOB—and the next test plan.
Luxe turns social channels into a trustworthy public face and a reliable admissions engine—ethically, measurably, and tailored to your markets, programs, and payer mix. Ready to plan a social strategy that grows awareness and fills your pipeline? Contact Luxe Marketing Group to get started.
From CRM implementation to call tracking software and email marketing platforms, Luxe Marketing Group has extensive experience in setting up, managing, and troubleshooting the tools your facility needs in order to get the best results possible from your marketing efforts.
Social media isn’t just “nice to have” for treatment centers—it’s a scalable way to build trust, educate the public, and create qualified conversations with your admissions team. Done right, it strengthens both your brand and your pipeline simultaneously.
Luxe turns social channels into a trustworthy public face and a measurable growth engine—ethical, compliant, and tailored to your markets and programs. Ready to level up your social presence? Contact Luxe Marketing Group to get started.
Focus on trauma-informed education (“what to expect,” levels of care, family resources), staff expertise, community partnerships, campus culture, and de-identified recovery themes. Avoid PHI, clinical claims, and before/after language. Use consent workflows, a clear approval process, and moderation guidelines for high-risk comments/DMs (redirect emergencies to 911/ER).
Start where your audiences are and where content fits naturally: Facebook/Instagram for families and local community, LinkedIn for referral partners and hiring, YouTube for longer educational videos, and TikTok/Reels for brief, stigma-reducing tips (if your team is comfortable on camera and policy allows). Prioritize depth on 2–3 platforms over being thin everywhere.
Use clear offers and pathways: “Verify insurance,” “Same-day assessment,” and “What to expect” posts that link to fast, mobile landing pages with click-to-call, chat, and HIPAA-conscious forms. Pair organic content with paid geo-targeting, retarget people who visited service/insurance pages, and nurture with sequenced educational posts that reduce friction to contact.
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Your community is scrolling right now. Make sure they see a compassionate, credible voice that leads them to help—yours. Luxe Marketing Group builds trauma-informed social strategies for behavioral health providers that grow awareness, earn trust, and create qualified conversations with admissions. From editorial calendars and on-brand creative to paid campaigns, moderation, and HIPAA-conscious lead flows, we connect your message to the people who need it most.
Ready to transform social into a measurable growth engine? Contact Luxe Marketing Group today to schedule a strategy call, request a social audit, or get a custom plan for your markets and programs. Let’s build a social presence that supports your mission—and fills your pipeline.
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"I've been working with Steph, Alexandra and the team at Luxe for over 4 years now and I can't tell you how influential digital marketing has been for Liberty House Recovery Center's stability and growth. From the superior communication to their creative abilities, Luxe Marketing Group is a must for any treatment center looking to really take their digital marketing to new heights! We can't thank Luxe enough for helping us help countless others on their journey of recovery thanks to their effective digital marketing."
Dr. Susan Abed Liberty House Recovery